Michigan storefront benchmark
ShelfMark
A storefront score should come with evidence.
The problem
A store audit is easy to fill with opinions. The harder part is applying the same checks to every store and showing where each conclusion came from.
The solution
I built ShelfMark around a fixed public-page rubric. Its September 2026 edition compares 21 Michigan storefronts across 29 checks, with source evidence, report cards, and a calculator that uses the same scoring method.
One rubric, five perspectives
21
Michigan storefronts in the September 2026 edition
29
Public-page checks applied using the same definitions
5
Findability · Catalog · Buy · Trust · Content
The workflow
Start with the index. Sort by a pillar or filter the stores to compare relevant examples.
Open a report card and follow the evidence behind a score. Review the strengths and prioritised fixes.
Use the score-your-store calculator with your own site open. Choose met, partly met, failed, or unverified for each check.
Read coverage alongside the score. Unverified checks do not count for or against a store, and this published edition describes an audit snapshot rather than a live monitor.
A conversation is a good place to start.
Let’s talk about
the work.
Send the role, or your website and what needs to change.
Warren, Michigan