Sec. 01 — Overview · for the Ecommerce Specialist role
Every number a shopper sees should be true.
The role is site conversion work — landing pages, PDPs, offers, bundles. So I read the product pages closely. The same PDP reports “3,302 reviews, 4.7” in one schema block and “8,848, 4.8” in another, no product shows a live rating, the footer's Reviews link redirects to the homepage, and “20% off every shipment” prices at 13.6–15% in the plans.
Reviews that disagree
An Okendo metafield hard-codes 3,302 / 4.7 while the SEO JSON-LD block says 8,848 / 4.8 — and the theme's Product JSON-LD fails strict parsing.
A promise the cart doesn't keep
Homepage: “20% off every shipment · up to $180/yr.” Selling plan: $51 vs $59 on the 18-pack, 15% on the sleep powder.
Dead weight in search
Holiday boxes sold out but live, the 18-pack under three handles, and indexed test pages in the sitemap.