Reference · sources and method

Sources and method.

Every claim on the page, with its source, date and type. Then how the work was done, what is modeled, and what could not be verified.

Evidence

Sources
ClaimSourceDateType
Amazon titles: 75 characters or less including spaces, all categories except media, from July 27, 2026; Item Highlights up to 125 characters.sellercentral.amazon.com (opens in a new tab)2026-06-10Retailer-published
Amazon title character and repetition rules (January 2025).sellercentral.amazon.com (opens in a new tab)2025-01-21Retailer-published
Amazon bullets: emojis, special characters and refund guarantees restricted.sellercentral.amazon.com (opens in a new tab)2024-08-15Retailer-published
Amazon main image rules.sell.amazon.com (opens in a new tab)2024-12-04Retailer-published
A+ Content best practices: Brand Registry, five to seven modules.m.media-amazon.com (opens in a new tab)2023-03-28Guideline
Amazon Brand Stores.advertising.amazon.com (opens in a new tab)UndatedRetailer-published
Amazon's shopping assistant is now Alexa for Shopping.aboutamazon.com (opens in a new tab)2026-05Company statement
Walmart Marketplace title, key features and description rules.marketplacelearn.walmart.com (opens in a new tab)2026-10-06Retailer-published
Walmart image guidelines.marketplacelearn.walmart.com (opens in a new tab)2026-05-12Retailer-published
Walmart variant groups: up to three varying attributes.supplierone.helpdocs.io (opens in a new tab)UndatedRetailer-published
Walmart supplier style guides sit behind Supplier Academy.supplierone.helpdocs.io (opens in a new tab)UndatedPortal-only
Kroger PDP Guidelines (title pattern, marketing message, bullets, six image slots).community.syndigo.com (opens in a new tab)2025-07Guideline
Kroger item data through the Item API; Vendor Item Portal off April 1, 2026.thekrogerco.com (opens in a new tab)2026Company statement
Target Plus product page checklist (undated).gfc.target.com (opens in a new tab)UndatedPortal-only
Target enhanced content through content providers.syndigo.com (opens in a new tab)2026-04-23Trade press
The role: Specialist, eCommerce, req 174717.careers.publicisgroupe.com (opens in a new tab)2026-10-01Company statement
No retailer guidance for brands on how assistants use product content was found.None2026-10-10My inference
Lakeshift Coffee Co., its 19 facts, the as-found listing, six SKUs, scores, tracker and monitoring rows.None2026-10-10Modeled

Method

  • Modeled. Lakeshift Coffee Co., its nineteen facts, the as-found listing, the six SKUs, the scores, the tracker and the monitoring rows. No real brand's pages were audited. A web search found no coffee brand named Lakeshift.
  • Checked. Retailer rules were last checked on October 10, 2026. Several pages were first read through a summarizing tool, so each source gets opened again before anything is published. A rule older than 90 days gets re-checked before I rely on it.
  • Not verified. Target's current rules (portal-only), Walmart's supplier style guides (behind a login), which characters Walmart counts as special, and whether Amazon's January 2025 character rules still apply under the 2026 notice.
  • Rubric. Fourteen checks, scored 0 to 2, in five areas weighted 25, 20, 25, 15 and 15. The weights and the band cut-offs (80 and 50) are my judgment. It measures content condition, not sales. As found: 15.83, shown as 16. Draft: 88.75, shown as 89.
  • Priorities. Shopper impact × evidence ÷ effort, each scored 1 to 3. Evidence is 3 for a published retailer rule, 2 for a retailer recommendation, 1 for a hypothesis.
  • Counting. Characters are counted the way the retailers count them, spaces included, in the page itself and again by the workbook's formulas. The two must agree before anything is published.

Product markup for the brand's own site

This is the one place a brand controls its own markup. On a retailer's page, the retailer does. Every value below would also have to be visible on the page it sits on. There are no offers, ratings or reviews because none exist.

{
    "@context": "https://schema.org",
    "@type": "Product",
    "name": "Lakeshift Day Shift Medium Roast Ground Coffee",
    "brand": {
        "@type": "Brand",
        "name": "Lakeshift Coffee Co."
    },
    "description": "A balanced medium roast, ground and ready for your drip machine, with the roast date on every bag.",
    "weight": {
        "@type": "QuantitativeValue",
        "value": 12,
        "unitCode": "ONZ"
    },
    "additionalProperty": [
        {
            "@type": "PropertyValue",
            "name": "Roast level",
            "value": "Medium, 3 on the roaster's 1 to 5 scale"
        },
        {
            "@type": "PropertyValue",
            "name": "Form",
            "value": "Ground, medium grind"
        },
        {
            "@type": "PropertyValue",
            "name": "Origin",
            "value": "Colombia and Guatemala"
        }
    ]
}