Four edits, four failed audits
A great catalog can't sell itself on a phone that takes 6.6 seconds to render and won't zoom. Four changes clear four failed Lighthouse audits and go straight at the LCP.
Evidence: Lighthouse 13 mobile, homepage, Sep 19, 2026 (failed: meta-viewport, image-alt, render-blocking resources). Klaviyo is present only as a DNS-prefetch; the footer signup posts to BigCommerce's native /subscribe.php.
Speed, then facets, then the content engine
- Ship the four-edit mobile patch
- Restore pinch-zoom, add alt text
- Wire Klaviyo to the footer signup + a sample-order flow
- Species, Cut, Size, Backer, Thickness facets on /veneer-sheets/
- Category intro copy
- Species landing pages (Walnut, White Oak, Maple) with Product + FAQ schema
- 30-day calendar feeding the already-fresh blog into species pages
- Sample-order follow-up sequence
- Search Console watch on species long-tail queries
Public data pulled Sep 19, 2026: the /veneer-sheets/ and /edgebanding/ category source (facets, intro copy, pagination), homepage source (five H1s, 39/54 empty-alt images, render-blocking jQuery 1.7.2, nine YouTube iframes, maximum-scale=1), and a Lighthouse mobile audit. The Species Atlas is a design prototype with twelve representative species and illustrative swatches; the production build runs against the live catalog on BigCommerce Stencil.
Mousa Batarseh
E-commerce & website operations specialist in Warren, MI — eight miles from Troy. Six years running Shopify, WooCommerce and WordPress catalogs; SEO, GA4/Search Console, Mailchimp/Klaviyo-ready.
Independent, unsolicited review. Species names and any Oakwood references are used only as evidence for the findings; the Species Atlas swatches are illustrative CSS, not Oakwood product imagery. Figures are from public sources sampled Sep 19, 2026 and may have changed. No confidential data was used. Not affiliated with, endorsed by, or created for Oakwood Veneer Company. Palette drawn from oakwoodveneer.com.