Three hundred species. Two filters.
Your category titles promise “300+ species,” but /veneer-sheets/ can only be filtered by Price and Quality — no species, cut, size or backer. The mobile homepage takes 6.6 seconds to paint its hero on a 5.7 MB page that also disables pinch-zoom. This sample book shows the gap, a working species-faceted browser, and the mobile patch I'd ship first.
Scope: category, homepage, samples · Method: page source + Lighthouse mobile · Platform: BigCommerce Stencil · Doofinder · Klaviyo (unwired) · Sampled Sep 19, 2026 · Not affiliated with Oakwood Veneer
In this book
What a shopper can't do
The facets a veneer buyer uses, and the long-tail pages Oakwood can't generate without them.
The Species Atlas
A working faceted browser: pick a cut, backer, size and tone.
The mobile patch + 30 days
Four edits against four failed Lighthouse audits, then facets and a content engine.
What I bring
Six years of catalog SEO and store operations; veneer I'd be learning from your team.
Mousa Batarseh
E-commerce & website operations specialist in Warren, MI — eight miles from Troy. Six years running Shopify, WooCommerce and WordPress catalogs; SEO, GA4/Search Console, Mailchimp/Klaviyo-ready.
Independent, unsolicited review. Species names and any Oakwood references are used only as evidence for the findings; the Species Atlas swatches are illustrative CSS, not Oakwood product imagery. Figures are from public sources sampled Sep 19, 2026 and may have changed. No confidential data was used. Not affiliated with, endorsed by, or created for Oakwood Veneer Company. Palette drawn from oakwoodveneer.com.