The Great Lakes Cigar Festival site had to hold tickets, vendors, schedules, and sponsors without turning into a PDF. I built it in WordPress, then watched GA4 through July 2026 to see whether people actually used it.
Restaurants, wholesalers, retail shops — a few years of managing sites for local businesses around Metro Detroit taught me things no tutorial covers.
Nobody sits at a desktop to find a burger special. I built Firefly Burgers MI as a mobile-first WordPress site: menu, hours, location, and branding that still holds up when someone is already in the parking lot.
The quietest way a website fails: the form works, the visitor hits send, and the message never arrives. Here’s how I make form email reliable.
You don’t need a new site. Most slow WordPress sites have the same four or five problems, and none of them require starting over.
The migration is done, the new site is live, and traffic drops anyway. Nine times out of ten, the old URLs are hitting a wall. Here’s the cleanup.
People hear ‘webmaster’ and picture someone building websites all day. Most of the real work is smaller, quieter, and honestly more important.
Most catalog problems I get called about did not start in Shopify or WooCommerce. They started in a spreadsheet nobody wanted to sit with. Here is how I actually work through product data in Excel before anything hits a live store.