Retailers do not browse a wholesale site the way consumers browse a gift shop. I build Shopify and WooCommerce collections around restocking: season, use, pack, and the aisle in their own store — not around pretty campaign names.
A retail Shopify theme will not explain case packs or wholesale pricing. I built United Textile as a B2B storefront — hidden prices, registration, collections, and product content written for buyers who reorder, not browse for fun.
A WooCommerce CSV import will publish whatever you give it, including the mistakes. This is the pre-import and post-import checklist I actually use on catalog migrations, from column mapping to duplicate SKUs and missing images.
If a buyer cannot tell which size, pack, or color they are ordering, they stop. I have watched that happen on wholesale catalogs more than once. Here is how I structure SKUs, variants, and attributes so the store matches how people actually buy.
Most catalog problems I get called about did not start in Shopify or WooCommerce. They started in a spreadsheet nobody wanted to sit with. Here is how I actually work through product data in Excel before anything hits a live store.