Sec. 04 — Plan
FIRST 30 DAYS
Stop the leaks, then systematize
Week 1
Stop the leaks
- Noindex + remove the template microsite and test pages
- Fix Next Day Access's robots.txt sitemap reference
- Fix the Pittsburgh tel: shortcode
Weeks 2–3
Fix the template
- Corrected WordPress location template: LocalBusiness schema, unique H1/title
- Reconcile NAP (schema = footer = GBP)
- Roll it across ComForCare + Next Day Access first
Week 4
Systematize
- Location-health scanner run across all six brands
- New-franchisee onboarding checklist (NAP, GBP, schema, tracking)
- Looker Studio: location health + GA4 traffic
Method & scope
Public data pulled Sep 19, 2026: ComForCare's indexed microsite template and its /birmingham/ (and Scottsdale, Stamford) source, Next Day Access's robots.txt and /pittsburgh-pa/, Blue Moon's page sitemap, the corporate site, and Lighthouse mobile. The scanner is a design prototype scoring four real pages. Looker Studio isn't yet on my resume — I'd build the first GA4 report before we spoke.