Sec. 01 — Overview · for the Sr. Digital Marketing Specialist role
Nearly 800 front doors. Every one should open.
This role creates and maintains the franchise location pages across six brands. So I checked them. A ComForCare page is a template — live, indexed, with a 555 phone number. A Birmingham page's schema address disagrees with its footer. Next Day Access's robots.txt points Google to a dead staging sitemap, and a Pittsburgh page's call link is an unrendered shortcode. Here's the scanner I'd run across all of them.
Location pages are the leads
For a franchisor, the local page is where a family calls a home-care office. A dead tel: link or a wrong address loses that call.
Four defect types
Indexed placeholders, NAP conflicts, a dead sitemap reference and an unrendered CTA — across three of the brands.
A location-health scanner
One crawl, every location, every brand — scored on NAP, schema, tel: links, placeholders and indexability.