Employment project · Universal Wholesale brand · Shopify · UX, catalog, and merchandising
United Textile
A Shopify storefront for buyers ordering by the case.
Current live-site reference, captured 26 September 2026. My contribution was made within my Universal Wholesale role, June 2019–April 2024. Later changes may differ from that work.
The context
Wholesale buyers need more than a product photograph and a retail price. They need to understand the collection, pack size, case price, and ordering terms before placing a repeat order.
My contribution
I built and operated the United Textile storefront as part of my work at Universal Wholesale. I organized product collections, managed product information and imports, and worked on theme customization, navigation, promotional pages, and search metadata.
The details that matter
Collections: A route through the catalog for a retailer restocking products.
Pricing: Case pricing presented with the unit information buyers need to compare quantities.
Product content: Descriptions and images maintained alongside the catalog structure.
What this demonstrates
A wholesale storefront needs to explain the order, not simply display the item. This case connects Shopify page building with the catalog and merchandising work behind it.
A conversation is a good place to start.
Let’s talk about
the work.
Send the role, or your website and what needs to change.
Warren, Michigan