First 30 days
Template first, because it's one deploy for 443 products. Then the channels, then speed and content.
| Work item | Week 1 | Week 2 | Week 3 | Week 4 |
|---|---|---|---|---|
| PDP patch: title, schema brand = Vanguard, per-image altWeek 1 | ||||
| Test on the Alta Pro 2+, deploy to all 443Week 1 | ||||
| Homepage title + a real H1Week 1 | ||||
| “Where to buy” hub + Organization sameAsWeek 2–3 | ||||
| 301 map for the 27 misspelled blog URLsWeek 2 | ||||
| Server-rendered dealer locatorWeek 3 | ||||
| CLS fix + lazy-load 81 imagesWeek 4 | ||||
| Cross-channel listing standard; five flagship listings rewrittenWeek 4 |
Findings are from public data pulled Sep 19, 2026: the Alta Pro 2+ 263CT PDP source (truncated title, Product schema brand.name = “Alta Pro 2 Plus”, 39 gallery images sharing one alt), the homepage source (“Plug Staging” theme, logo-as-H1, empty sameAs), the product and blog sitemaps (443 products, the /blogs/team-vangaurd typo), a check of the eBay/TikTok stores (not found / 410), and a Lighthouse mobile audit (CLS 0.365). The toggles are design prototypes of the fix; exact field mapping runs against the live theme and product data. Outdoor/hunting optics and trade shows I'd be learning; the Shopify, listing and SEO work I've done for six years.