Sec. 02 — Findings
Two fixes, as diffs
The two head-tag defects are one theme change each.
robots.txt.liquid — nowUser-agent: *
Disallow: /adminDisallow: /cart
Disallow: /accountDisallow: /apple-app-site-association
Disallow: /checkout
Sitemap: /sitemap.xml
Host:
PatchedUser-agent: *
Disallow: /admin
Disallow: /cart
Disallow: /account
Disallow: /apple-app-site-association
Disallow: /checkout
Sitemap: https://www.biotrust.com/sitemap.xml
theme.liquid <head> — now<title>{{ page_title }}</title>
<title>{{ page_title }}</title>
<link rel="canonical" href="{{ canonical_url }}">
<link rel="canonical" href="{{ canonical_url }}">
/* app + theme both inject one */
Patched — single source<title>{{ page_title }}</title>
<link rel="canonical" href="{{ canonical_url }}">
{% comment %} app-injected head tag removed;
theme owns title + canonical {% endcomment %}
Evidence: biotrust.com/robots.txt; duplicate title/canonical in homepage, /collections/featured-offers and PDP source, Sep 19, 2026
What the data says
From /products.json and the product page source.
| Finding | Where | Impact | Severity |
|---|---|---|---|
| Staging store live with index, follow, self-canonical | staging.biotrust.com | 117 duplicate products Google can index | Blocker |
| Card shows $36.00 for variant 39263364251744 | homepage vs PDP | PDP and products.json say $49.00 — trust & refund risk | Blocker |
| Product JSON-LD fails strict parsing (raw newline) | /products/…multi-collagen… | 4.8 ★ / 3,869 reviews can't earn a rich result | High |
| 42 of 110 products at $0.00 (38 ebooks); five “copy-of” handles published | /products.json | Thin, duplicate URLs in the index | Medium |
| 507 / 507 product images without alt text | /products.json | Image search and accessibility | Medium |
77 scripts, 13 hosts
One product page loads 77 script tags from 13 hosts — the most reliable lever on 8,560 ms of mobile blocking time. Keep/remove calls from a first pass:
Core revenue
Recharge (subscriptions) · Klaviyo (email/SMS) · Intelligems (testing) · NoFraud (fraud)
Doing the same job twice
Yotpo + Okendo (two review apps) · Triple Whale + Northbeam (two attribution tools)
Check before keeping
Gorgias ×2 loaders · Aftersell post-purchase — measure transfer + blocking time per script
Evidence: /products/biotrust-ageless-multi-collagen-protein-powder source + Lighthouse mobile, Sep 19, 2026