Sec. 04 — Proof & plan
Search → Call → Admission
The site claims “$42M+ revenue managed” and “14k+ admissions” with nothing to show for it. For a behavioral-health agency held to a higher E-E-A-T bar, case studies are the evidence.
How they found the client
Queries, rankings and AI-Overview presence before and after — from Search Console.
What turned into a call
Call-tracking and form data tied to landing pages, not just sessions.
What filled a bed
The outcome the business actually sells — built from the four testimonials and partner logos already on the site.
Evidence: /case-studies → 404; zero “case stud” mentions on home / services / about, Sep 19, 2026
Own house, then the portfolio
Own house
- Repoint canonical / og / sitemap / schema to behealthdigital.com
- Person authors on Article schema
- Fix robots.txt (Lighthouse flags it)
Proof
- Case-study template + one drafted from existing testimonials
- 40-check client audit standardized
- Horizon fixes shipped
Report
- Monthly template joining Search Console + GA4 + call tracking
- Reporting tied to admissions, not traffic
- AI-Overview visibility watch
Method & scope
Public data pulled Sep 19, 2026: behealthdigital.com source and sitemap, the missing /case-studies page, and the source of two client sites the agency names. I don't have behavioral-health or agency experience — I'd want to talk about the subject matter before either of us commits. Ahrefs and Screaming Frog I'd be fluent in within a week; the audits here I ran with my own tooling.