Sec. 04 — Reporting
What I'd report every Monday
The metrics the posting names — installed before day one so there's a real baseline, and formatted as the weekly leadership report during the Director's leave.
Revenue, gross margin, AOV by week vs launch plan
Rate and funnel drop-off by step, from GA4
Repeat-purchase rate; Klaviyo flow performance
Stock position so nothing goes dark
Dashes are deliberate: there's no baseline today because the store has no analytics. That's the point of D-9.
The first 90 days
Open the store
- Domain, SSL, tracking, checkout rehearsal
- Repoint every aedit.com link
- Launch-day KPI watch
Stabilise
- Weekly leadership report live
- Fulfilment and returns SLAs with the warehouse
- Klaviyo flows tuned on real data
Grow
- Cross-sell from aedit.com provider and procedure pages
- Fix provider-page H1s and “undefined” titles
- Quarterly assortment review
Method & scope
Public data pulled Sep 19, 2026: the aeditmedshop.myshopify.com/password page (theme, Klaviyo, no GTM), the aeditmedshop.com parking page and its RDAP record, aedit.com header/footer source, provider sitemaps and sampled provider pages, and a Lighthouse mobile audit. The countdown, cutover diagram and report are design prototypes of the launch plan. I'm not affiliated with AEDIT.