MOUSA BATARSEH Webmaster | Shopify & WordPress Specialist

Building and managing Shopify, WordPress, and WooCommerce websites with expertise in product data management, SEO, Excel, and digital content.
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E-Commerce & Website Operations Specialist with 5+ years of experience building, managing, and optimizing Shopify, WooCommerce, and WordPress websites for multi-brand and multi-location retail organizations. Skilled in Elementor page building, large-scale product catalog management, and maintaining data accuracy across catalogs ranging from 1,000 to more than 14,000 SKUs.

Proven track record migrating and organizing product data through CSV imports and exports, cleaning and standardizing product information, and synchronizing inventory, pricing, and imagery across platforms. Experienced in SEO optimization, landing page development, and digital merchandising that have delivered measurable gains in organic search visibility and online conversion.

Proficient in Excel-based reporting and product data preparation, with strong website maintenance, security, and QA practices, and a track record of cross-functional collaboration with marketing, merchandising, and warehouse teams to keep large e-commerce catalogs accurate and up to date.

Professional Experience

December 2023 – Present

Multi-location retail organization operating corporate and B2B e-commerce websites.

Michigan

Wild Bill's Tobacco

Webmaster

  • Administer and maintain a portfolio of corporate websites for a multi-location retail organization, ensuring consistent branding, uptime, and performance across all properties.
  • Design and build new websites, landing pages, and seasonal and promotional campaign pages, coordinating launches with marketing, merchandising, and other internal departments.
  • Customize WordPress themes and page layouts using Elementor and custom development to implement new features and enhance site functionality.
  • Maintain WordPress core, themes, and plugins; troubleshoot and resolve front-end and back-end issues to ensure ongoing site stability and security.
  • Manage the company’s wholesale B2B e-commerce website, overseeing a large product catalog, inventory accuracy, pricing, product descriptions, and imagery.
  • Optimize SEO metadata and page performance to support digital marketing campaigns and strengthen organic search visibility.
  • Build custom forms and lead-generation landing pages to support merchandising campaigns and business initiatives.

Website Quality & Governance

  • Test websites across browsers and devices to maintain responsive design and a consistent user experience.
  • Apply website governance, documentation, accessibility, and security best practices; support analytics initiatives and cross-functional collaboration through ongoing quality assurance and change management.

Website:
https://www.wildbillstobacco.com

July 2019 – April 2023

Multi-brand wholesale distributor operating Universal Wholesale and United Textile.

Southfield, Michigan

Universal Wholesale

Webmaster / E-Commerce Specialist

Managed the web presence for multiple company brands, including Universal Wholesale and United Textile, building and operating both business’s e-commerce websites in parallel.

  • Built and launched multiple Shopify and WordPress e-commerce websites, managing the Universal Wholesale and United Textile brand sites simultaneously.
  • Planned website architecture and designed complete e-commerce experiences — homepage layout, navigation, and conversion paths — to improve user experience across both brands.
  • Customized Shopify and WordPress themes and built pages with Elementor to support landing pages, promotions, and seasonal campaigns.
  • Migrated thousands of products across platforms, managing catalog imports and exports and maintaining product catalogs exceeding 14,000 SKUs.
  • Maintained inventory, pricing, collections, categories, product descriptions, images, and SEO metadata; managed redirects and URL structure during platform migrations.
  • Designed marketing graphics, promotional banners, and email campaign assets; created coupons and managed seasonal promotional calendars.
  • Built wholesale customer registration workflows and custom forms; coordinated website updates with warehouse and other internal departments.

Key Achievements

Led the platform migration for Universal Wholesale (legacy HTML to a Repzio B2B ordering platform) and built United Textile’s Shopify storefront from the ground up, together organizing and migrating more than 14,000 products across both brands.

  • Performed ongoing website maintenance, including plugin and theme updates, cross-browser testing, bug fixes, and security and QA reviews.
  • Improved organic Google rankings to the first and second results pages for Universal Wholesale within the first year, and to the first page for United Textile within six months, through sustained SEO optimization.

Websites:
https://www.universalwholesaleonline.com
https://www.shopunitedtextile.com

June 2017 – June 2019

San Francisco, California

Edwardian Hotel

Night Auditor

  • Managed guest check-ins, check-outs, and reservations while maintaining high service standards.
  • Balanced daily financial transactions and prepared daily audit reports.
  • Conducted overnight security checks to help ensure guest and property safety.

April 2014 – December 2016

Amman, Jordan

Shababjobs.com

Account Executive / Manager Assistant

  • Managed customer accounts, processed applications and requests, and resolved customer issues.
  • Maintained customer databases and assisted the General Manager with projects and reporting.

February 2013 – April 2014

Amman, Jordan

Omar & Khaled Bulos Zumot Co.

Manager Assistant

  • Managed sales routes, customer accounts, and invoice collections; coordinated and trained sales representatives.
  • Prepared operational and sales reports and translated documents between Arabic and English while monitoring sales performance.

Core Expertise

Website Administration & Management
Shopify Development
WordPress Development
E-Commerce Operations
Product Catalog & Inventory Management
SEO & Digital Marketing
CMS Administration
Website Security & QA
Content Creation
Cross-Functional Collaboration
Bachelor's Degree
Accounting Information Systems
Al-Balqa Applied University
Amman, Jordan
Graduated 2006

Technical Skills

Shopify
WordPress
Elementor
WooCommerce
Excel
SEO
Photoshop
HTML/CSS
Javascript
Google Analytics

Certifications

Advanced Digital Marketing & Growth Strategies
The Wharton School (via Coursera) — Strategic frameworks for digital marketing, customer acquisition, and business growth.
Foundations of Digital Marketing
Google (Coursera) — Core principles of digital marketing strategy and online customer engagement.
Think Outside the Inbox: Email Marketing
Google (Coursera) — Building and managing effective email marketing campaigns.
Attract and Engage Customers with Digital Marketing
Google (Coursera) — Techniques for attracting and engaging customers through digital channels.
Generative AI for Business Leaders
LinkedIn Learning — Applying generative AI tools to business and marketing workflows.

Courses

Shopify Complete Training
Udemy — Building and managing e-commerce stores on the Shopify platform.
WordPress Complete Training
Udemy — WordPress site building, customization, and administration.
Web Development Fundamentals (HTML/CSS)
NuCamp, Detroit — Core front-end web development skills.

About me

I’m an E-Commerce Operations & Digital Solutions Specialist with 5+ years of experience helping businesses manage e-commerce platforms, product data, inventory, pricing, websites, and digital content. I combine technical skills, creativity, and business understanding to deliver solutions that drive real growth.

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Why Hire Me?

Experienced with both WordPress and Shopify
Comfortable managing websites from start to finish
Strong background in e-commerce and content management
Able to work independently and solve technical problems
Detail-oriented with a focus on usability and organization

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