{"id":8,"date":"2026-10-07T21:26:55","date_gmt":"2026-10-07T21:26:55","guid":{"rendered":"https:\/\/mousabatarseh.com\/jim-riehl-proposal\/twenty-minutes-to-launch\/"},"modified":"2026-10-07T21:26:55","modified_gmt":"2026-10-07T21:26:55","slug":"twenty-minutes-to-launch","status":"publish","type":"page","link":"https:\/\/mousabatarseh.com\/jim-riehl-proposal\/","title":{"rendered":"Twenty Minutes to Launch"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"8\" class=\"elementor elementor-8\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53f5aa9 e-con-full e-flex e-con e-parent\" data-id=\"53f5aa9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dbc95dc elementor-widget elementor-widget-pw-strip\" data-id=\"dbc95dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pw-strip.default\">\n\t\t\t\t\t\t\t<div class=\"pw strip\">\n\t\t\t<div class=\"wrap\">\n\t\t\t\t<span><b>INDEPENDENT APPLICATION PROJECT<\/b> \u2014 not a Friendly website \u00b7 synthetic stores and data<\/span>\n\t\t\t\t<span class=\"strip-links\">\n\t\t\t\t\t<a href=\"#demo\">Demonstration<\/a><a href=\"https:\/\/mousabatarseh.com\/jim-riehl-proposal\/studio\/?view=experience&#038;campaign=weekend-drive\">Campaign<\/a><a href=\"https:\/\/mousabatarseh.com\/jim-riehl-proposal\/studio\/?view=studio&#038;campaign=weekend-drive\">Studio<\/a><a href=\"https:\/\/mousabatarseh.com\/jim-riehl-proposal\/studio\/?view=measure&#038;campaign=weekend-drive\">Measurement<\/a><a href=\"https:\/\/mousabatarseh.com\/jim-riehl-proposal\/studio\/?app=desk&#038;view=desk&#038;campaign=autumn-ready\">Desk<\/a><a href=\"https:\/\/mousabatarseh.com\/jim-riehl-proposal\/explainer\/\">Explainer<\/a><a href=\"tel:+12488101816\">\u260f (248) 810-1816<\/a>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60f0939 e-con-full pw-sticky e-flex e-con e-parent\" data-id=\"60f0939\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e4ad63 elementor-widget elementor-widget-pw-bar\" data-id=\"5e4ad63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pw-bar.default\">\n\t\t\t\t\t\t\t<div class=\"pw bar\">\n\t\t\t<div class=\"wrap\">\n\t\t\t\t<a class=\"wordmark\" href=\"#top\">\n\t\t\t\t\t<span class=\"nm\">Mousa Batarseh<\/span>\n\t\t\t\t\t<span class=\"rl\">Digital Media Director Candidate<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t<button class=\"menu-btn\" type=\"button\" aria-expanded=\"false\" aria-controls=\"pw-nav-5e4ad63\">Menu<\/button>\n\t\t\t\t<nav class=\"main\" id=\"pw-nav-5e4ad63\" aria-label=\"Sections\">\n\t\t\t\t\t<a href=\"#demo\">Demonstration<\/a><a href=\"#creative\">Campaign<\/a><a href=\"#collect\">Numbers<\/a><a href=\"#findings\">Findings<\/a><a href=\"#role\">Role<\/a><a href=\"#plan\">90-Day Plan<\/a><a href=\"#about\">About<\/a><a href=\"#files\">Files<\/a>\t\t\t\t<\/nav>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-03bf0c5 e-con-full e-flex e-con e-parent\" data-id=\"03bf0c5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-91ce10b elementor-widget elementor-widget-pw-hero\" data-id=\"91ce10b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pw-hero.default\">\n\t\t\t\t\t\t\t<header class=\"pw hero\" id=\"top\">\n\t\t\t<div class=\"bg\" aria-hidden=\"true\"><\/div>\n\t\t\t<div class=\"shade\" aria-hidden=\"true\"><\/div>\n\t\t\t<div class=\"wrap\">\n\t\t\t\t<div class=\"r\">\n\t\t\t\t\t<span class=\"kicker\">An application for the Digital Media Director role<\/span>\n\t\t\t\t\t<h1>An offer changes <em>twenty minutes<\/em> before launch. What happens next?<\/h1>\n\t\t\t\t\t<p class=\"intro\">Five dealerships, a marine business, every channel \u2014 and today, outside vendors in the middle. One changed fact used to mean nine chances to be wrong: an old price on the Lakeside email, an expired date on the Riverbend post, a customer sent to the wrong store. I'm Mousa Batarseh, from Warren. Before applying, I built the system that answers the question \u2014 in your brand \u2014 and wrote the 90-day plan to bring the rest of the work in-house.<\/p>\n\t\t\t\t\t<div class=\"cta-row\"><a class=\"btn\" href=\"#demo\">Change one fact \u2193<\/a><a class=\"btn ghost\" href=\"https:\/\/mousabatarseh.com\/jim-riehl-proposal\/explainer\/\">\u25b6 Explainer video \u00b7 5:41<\/a><a class=\"btn ghost\" href=\"https:\/\/mousabatarseh.com\/jim-riehl-proposal\/studio\/\" target=\"_blank\" rel=\"noopener\">Open the Studio<\/a><\/div>\n\t\t\t\t\t<p class=\"disc\">Independent demonstration, Oct 1\u20133, 2026 \u2014 not a Friendly system. Stores, leads and offers are synthetic; vehicles are illustrative, never listed inventory.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"board r\" aria-label=\"The same campaign, composed for three channels\">\n\t\t\t\t\t<div class=\"card3 c-web\">\n\t\t\t\t\t\t<span class=\"lbl\">Website \u00b7 Northline<\/span>\n\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/mousabatarseh.com\/jim-riehl-proposal\/wp-content\/plugins\/proposal-widgets\/assets\/img\/road-wrangler-1200.webp\" alt=\"Illustrative photograph of an SUV on an autumn road \u2014 not listed inventory\" width=\"1200\" height=\"1796\">\t\t\t\t\t\t<div class=\"body\">\n\t\t\t\t\t\t\t<h3>Autumn readiness inspection \u2014 <span>$49<\/span><\/h3>\n\t\t\t\t\t\t\t<p>Brakes, battery, tires and fluids checked before the first frost. Book your slot at Northline.<\/p>\n\t\t\t\t\t\t\t<span class=\"cta\">Book the $49 inspection<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"card3 c-mail\">\n\t\t\t\t\t\t<span class=\"lbl\">Email \u00b7 Lakeside<\/span>\n\t\t\t\t\t\t<div class=\"hd\">Subject<b>Your $49 autumn check at Lakeside<\/b><\/div>\n\t\t\t\t\t\t<div class=\"bd\">\n\t\t\t\t\t\t\t<div class=\"pr\">$49<\/div>\n\t\t\t\t\t\t\t<p>Same inspection, same price, your store. Ends Oct 15.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"card3 c-soc\">\n\t\t\t\t\t\t<span class=\"lbl\">Social \u00b7 Riverbend<\/span>\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/mousabatarseh.com\/jim-riehl-proposal\/wp-content\/plugins\/proposal-widgets\/assets\/img\/road-wrangler-1200.webp\" alt=\"\" width=\"1200\" height=\"1796\" aria-hidden=\"true\">\t\t\t\t\t\t<div class=\"ov\">\n\t\t\t\t\t\t\t<b>$49 autumn check<\/b>\n\t\t\t\t\t\t\t<span>Riverbend \u00b7 ends Oct 15<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"clock-chip\">10:00 AM \u00b7 RELEASE 10:20<small>Demo clock \u00b7 Thu Oct 8, 2026<\/small><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/header>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fb1322f e-con-full e-flex e-con e-parent\" data-id=\"fb1322f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e6d70d elementor-widget elementor-widget-pw-demo\" data-id=\"1e6d70d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pw-demo.default\">\n\t\t\t\t\t\t\t<section class=\"pw demo surface-white\" id=\"demo\" data-engine=\"https:\/\/mousabatarseh.com\/jim-riehl-proposal\/wp-content\/plugins\/proposal-widgets\/assets\/js\/studio-engine.js\">\n\t\t\t<div class=\"wrap\">\n\t\t\t\t<div class=\"demo-head r\">\n\t\t\t\t\t<div>\n\t\t\t\t\t\t<span class=\"kicker\">The demonstration \u2014 driven by the real Studio engine<\/span>\n\t\t\t\t\t\t<h2>Change one fact. Watch the system answer.<\/h2>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"statusbar\">\n\t\t\t\t\t\t<span class=\"chip mono\">Demo clock \u00b7 Oct 8, 2026 \u00b7 10:00 AM EDT<\/span>\n\t\t\t\t\t\t<span class=\"chip\" data-ref=\"revision\">Source revision 1<\/span>\n\t\t\t\t\t\t<span class=\"chip ready\" data-ref=\"status\">Ready<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<p class=\"sub sub-flush r\">The <strong>Autumn readiness inspection<\/strong> campaign is approved for three demonstration stores on three channels \u2014 nine versions, all from one source. Everything below runs on the same validation engine as the Studio (<a href=\"https:\/\/mousabatarseh.com\/jim-riehl-proposal\/wp-content\/plugins\/proposal-widgets\/assets\/js\/studio-engine.js\">25 KB, loaded from it directly<\/a>). Change a fact and the dependency map, the nine checks and the release gate respond to actual state \u2014 nothing is scripted.<\/p>\n\n\t\t\t\t<div class=\"demo-grid\">\n\t\t\t\t\t<aside class=\"panel redtop r\">\n\t\t\t\t\t\t<h3>The source \u2014 one brief<\/h3>\n\t\t\t\t\t\t<div class=\"facts\" data-ref=\"facts\"><\/div>\n\t\t\t\t\t\t<h3 class=\"h3-gap\">Change one fact<\/h3>\n\t\t\t\t\t\t<div class=\"chg\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" data-change=\"price\"><span><b>Raise the price to $59<\/b><span>The service director wants $10 more.<\/span><\/span><span aria-hidden=\"true\">\u2192<\/span><\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" data-change=\"expire\"><span><b>End the offer yesterday<\/b><span>Move the end date to Oct 7 \u2014 already passed.<\/span><\/span><span aria-hidden=\"true\">\u2192<\/span><\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" data-change=\"disclosure\"><span><b>Drop the fine print<\/b><span>Someone deletes the disclosure line.<\/span><\/span><span aria-hidden=\"true\">\u2192<\/span><\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"custom\">\n\t\t\t\t\t\t\t<label for=\"pw-price-1e6d70d\">Or type your own price<\/label>\n\t\t\t\t\t\t\t<div class=\"row\"><input id=\"pw-price-1e6d70d\" type=\"number\" min=\"1\" step=\"1\" inputmode=\"numeric\" placeholder=\"e.g. 69\" data-ref=\"price\"><button class=\"btn black\" type=\"button\" data-ref=\"price-apply\">Apply<\/button><\/div>\n\t\t\t\t\t\t\t<label for=\"pw-date-1e6d70d\">Or pick your own end date<\/label>\n\t\t\t\t\t\t\t<div class=\"row\"><input id=\"pw-date-1e6d70d\" type=\"datetime-local\" data-ref=\"date\"><button class=\"btn black\" type=\"button\" data-ref=\"date-apply\">Apply<\/button><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"reset\"><span class=\"hint\">Keyboard: Tab to any control, Enter to act.<\/span><button class=\"btn ghost-dark\" type=\"button\" data-ref=\"reset\">Reset the demo<\/button><\/div>\n\t\t\t\t\t<\/aside>\n\n\t\t\t\t\t<div class=\"r\">\n\t\t\t\t\t\t<div class=\"panel\">\n\t\t\t\t\t\t\t<h3>Dependency map \u2014 what this one fact touches<\/h3>\n\t\t\t\t\t\t\t<div class=\"mapwrap\">\n\t\t\t\t\t\t\t\t<svg class=\"depmap\" viewBox=\"0 0 1000 540\" role=\"img\" aria-labelledby=\"pw-map-1e6d70d\" data-ref=\"map\"><title id=\"pw-map-1e6d70d\">Dependency map: the campaign source feeds three stores, each with website, email and social versions, which all pass through the release gate.<\/title><\/svg>\n\t\t\t\t\t\t\t\t<ul class=\"mob-list\" aria-label=\"Version states\" data-ref=\"list\"><\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"legend\"><span><i class=\"key-ok\"><\/i>Approved &amp; consistent<\/span><span><i class=\"key-stale\"><\/i>Needs review (approval no longer applies)<\/span><span><i class=\"key-fail\"><\/i>Failing a check<\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"below\">\n\t\t\t\t\t\t\t<div class=\"panel\">\n\t\t\t\t\t\t\t\t<h3 data-ref=\"checks-title\">The checks<\/h3>\n\t\t\t\t\t\t\t\t<ul class=\"checks\" data-ref=\"checks\"><\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"panel redtop\">\n\t\t\t\t\t\t\t\t<h3>The valid resolution<\/h3>\n\t\t\t\t\t\t\t\t<ol class=\"steps\" data-ref=\"steps\"><\/ol>\n\t\t\t\t\t\t\t\t<div class=\"readybox ready\" data-ref=\"gate\"><b>Ready to release.<\/b><span>Change a fact above to see what the system holds back, and why.<\/span><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"log\" aria-live=\"polite\" data-ref=\"log\"><h4>What just happened<\/h4><p><time>10:00<\/time>Campaign approved: source revision 1, nine channel versions approved, nine checks passing. Release scheduled for 10:20.<\/p><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"variants r\">\n\t\t\t\t\t<h3 class=\"variants-title\">What the change does to the actual copy \u2014 Northline&#039;s three versions, from live state<\/h3>\n\t\t\t\t\t<div class=\"vgrid\" data-ref=\"variants\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<p class=\"ev-row r\"><span class=\"ev\">Engine: <a href=\"https:\/\/mousabatarseh.com\/jim-riehl-proposal\/studio\/docs\/ARCHITECTURE.md\" target=\"_blank\" rel=\"noopener\">src\/domain\/engine.ts<\/a> of the Studio, 138 tests, built Oct 1\u20132, 2026 \u00b7 demo clock fixed at 2026-10-08 10:00 EDT so results are reproducible<\/span><\/p>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-de8549f e-con-full e-flex e-con e-parent\" data-id=\"de8549f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a321201 elementor-widget elementor-widget-pw-showcase\" data-id=\"a321201\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pw-showcase.default\">\n\t\t\t\t\t\t\t<section class=\"pw surface-white\" id=\"creative\">\n\t\t\t<div class=\"wrap\">\n\t\t\t\t<div class=\"r\"><span class=\"kicker\">The campaign, as customers see it<\/span><h2>Expressive on the outside. Exact underneath.<\/h2><p class=\"sub\">The same system renders the customer side: an automotive editorial theme in your white-and-blue, and a cinematic marine theme for Unriehl \u2014 distinct personalities on one engine, with the inquiry routed to the right demonstration store.<\/p><\/div>\t\t\t\t<div class=\"shots\">\n\t\t\t\t\t\t\t<figure class=\"shot r\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mousabatarseh.com\/jim-riehl-proposal\/wp-content\/plugins\/proposal-widgets\/assets\/img\/friendly-desktop.png\" alt=\"Friendly Automotive campaign landing page \u2014 bold headline &#039;Make room for the long way&#039; over vehicle photography\" width=\"1549\" height=\"1162\" loading=\"lazy\">\t\t\t<figcaption>Automotive campaign \u00b7 desktop<\/figcaption>\n\t\t<\/figure>\n\t\t\t\t\t\t\t<div class=\"shot-col\">\n\t\t\t\t\t\t\t\t<figure class=\"shot r\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mousabatarseh.com\/jim-riehl-proposal\/wp-content\/plugins\/proposal-widgets\/assets\/img\/studio-creative-mobile.png\" alt=\"Campaign Release Studio creative review step on mobile\" width=\"472\" height=\"2178\" loading=\"lazy\">\t\t\t<figcaption>Studio \u00b7 creative review<\/figcaption>\n\t\t<\/figure>\n\t\t\t\t<figure class=\"shot r\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mousabatarseh.com\/jim-riehl-proposal\/wp-content\/plugins\/proposal-widgets\/assets\/img\/marine-mobile.png\" alt=\"Unriehl Marine cinematic campaign experience on mobile\" width=\"472\" height=\"1876\" loading=\"lazy\">\t\t\t<figcaption>Marine campaign \u00b7 mobile<\/figcaption>\n\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"actions r\"><a class=\"btn\" href=\"https:\/\/mousabatarseh.com\/jim-riehl-proposal\/studio\/?view=experience&#038;campaign=weekend-drive\" target=\"_blank\" rel=\"noopener\">View the automotive campaign<\/a><a class=\"btn ghost-dark\" href=\"https:\/\/mousabatarseh.com\/jim-riehl-proposal\/studio\/?view=experience&#038;campaign=water-days\" target=\"_blank\" rel=\"noopener\">View the marine campaign<\/a><a class=\"btn ghost-dark\" href=\"https:\/\/mousabatarseh.com\/jim-riehl-proposal\/studio\/?view=studio&#038;campaign=weekend-drive\" target=\"_blank\" rel=\"noopener\">Open the Studio workspace<\/a><\/div>\n\t\t\t\t<p class=\"ev-row r\"><span class=\"ev\">Built Oct 1\u20132, 2026 \u00b7 138 tests passing \u2014 <a href=\"https:\/\/mousabatarseh.com\/jim-riehl-proposal\/studio\/docs\/QA.md\" target=\"_blank\" rel=\"noopener\">QA evidence<\/a> \u00b7 <a href=\"https:\/\/mousabatarseh.com\/jim-riehl-proposal\/studio\/docs\/ASSET-RIGHTS.md\" target=\"_blank\" rel=\"noopener\">photo licenses<\/a> \u00b7 verified at 320\u20131920 px<\/span><\/p>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c5d4e5 e-con-full e-flex e-con e-parent\" data-id=\"3c5d4e5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-736eace elementor-widget elementor-widget-pw-collect\" data-id=\"736eace\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pw-collect.default\">\n\t\t\t\t\t\t\t<section class=\"pw surface-paper\" id=\"collect\">\n\t\t\t<div class=\"wrap\">\n\t\t\t\t<div class=\"r\"><span class=\"kicker\">How the numbers collect<\/span><h2>From a click to the scorecard \u2014 nothing invented in between.<\/h2><p class=\"sub\">Every campaign page quietly counts what happens, with the campaign, store, channel and revision attached. In production the same contract maps onto Google Analytics; here you can watch it happen.<\/p><\/div>\t\t\t\t<div class=\"collect-grid\">\n\t\t\t\t\t<div class=\"r\">\n\t\t\t\t\t\t<ul class=\"collect-list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><code>page_view<\/code><span>A visitor opens the campaign page. The visit is written down \u2014 with the campaign, the store, the channel and the exact revision that was live.<\/span><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><code>option_select<\/code><span>They explore an option. That's an interest signal \u2014 exactly who retargeting should speak to.<\/span><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><code>detail_view<\/code><span>They read the details. Real engagement, with honest denominators.<\/span><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><code>inquiry_start<\/code><span>They begin the form. This is where drop-off becomes visible, store by store.<\/span><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><code>inquiry_submit<\/code><span>They send it. A lead \u2014 routed to the right store's queue with everything they already said attached.<\/span><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<p class=\"collect-note\"><strong>What I will not do:<\/strong> call a page view an ad impression, call a form fill a sale, re-aim budget before the measurement spine exists, or promise savings without your own baseline. The discipline is the point.<\/p>\n\t\t\t\t\t\t<span class=\"ev\">Live demo records \u2014 collected by the deployed Studio, captured Oct 3, 2026; seeded demo rows are labeled as such in the app<\/span>\t\t\t\t\t\t<div class=\"actions actions-start\"><a class=\"btn\" href=\"https:\/\/mousabatarseh.com\/jim-riehl-proposal\/studio\/?view=measure&#038;campaign=weekend-drive\" target=\"_blank\" rel=\"noopener\">Watch the numbers collect<\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<figure class=\"collect-shot r\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mousabatarseh.com\/jim-riehl-proposal\/wp-content\/plugins\/proposal-widgets\/assets\/img\/measure-shot.png\" alt=\"The Studio&#039;s Measurement view showing collected demo events and lead queue for the Weekend Drive campaign\" width=\"1366\" height=\"2400\" loading=\"lazy\">\t\t\t\t\t\t<figcaption>The Studio&#039;s Measurement view \u00b7 collecting as you read this<\/figcaption>\n\t\t\t\t\t<\/figure>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-926c04b e-con-full e-flex e-con e-parent\" data-id=\"926c04b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53296a0 elementor-widget elementor-widget-pw-findings\" data-id=\"53296a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pw-findings.default\">\n\t\t\t\t\t\t\t<section class=\"pw findings surface-paper\" id=\"findings\">\n\t\t\t<div class=\"wrap\">\n\t\t\t\t<div class=\"r\"><span class=\"kicker\">What one afternoon of looking found<\/span><h2>Four tag containers. And a deals hub measuring nothing.<\/h2><p class=\"sub\">On October 2, 2026 I fetched each public group homepage once \u2014 HTML only, no scripts executed, no private systems touched \u2014 and recorded the measurement visible in the source. Starting points for an audit, not conclusions.<\/p><\/div>\t\t\t\t<div class=\"scrollx r\">\n\t\t\t\t\t<table class=\"ftable\">\n\t\t\t\t\t\t<thead>\n\t\t\t\t\t\t\t<tr><th>Property<\/th><th>Tag container<\/th><th>Visible in page HTML \u00b7 Oct 2, 2026<\/th><\/tr>\n\t\t\t\t\t\t<\/thead>\n\t\t\t\t\t\t<tbody>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr class=\"r\">\n\t\t\t\t\t\t\t\t\t<td class=\"site\">jimriehl.com (group)<\/td>\n\t\t\t\t\t\t\t\t\t<td class=\"tag\">GTM-W6G3MJ9<\/td>\n\t\t\t\t\t\t\t\t\t<td>No Google Analytics ID, Google Ads tag, Meta\/TikTok pixel, call tracking, or chat detectable in source.<\/td>\n\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr class=\"r\">\n\t\t\t\t\t\t\t\t\t<td class=\"site\">riehldeals.jimriehl.com<\/td>\n\t\t\t\t\t\t\t\t\t<td class=\"tag\"><span class=\"flag\">None<\/span><\/td>\n\t\t\t\t\t\t\t\t\t<td>The group's own specials hub carries <b>no tag manager and no analytics at all<\/b> \u2014 campaign traffic landing there is invisible.<\/td>\n\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr class=\"r\">\n\t\t\t\t\t\t\t\t\t<td class=\"site\">friendlymokedetroit.com<\/td>\n\t\t\t\t\t\t\t\t\t<td class=\"tag\">GTM-KRLGH4J<\/td>\n\t\t\t\t\t\t\t\t\t<td>Second, separate container. Same absences as above.<\/td>\n\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr class=\"r\">\n\t\t\t\t\t\t\t\t\t<td class=\"site\">jimriehlcommercial.com<\/td>\n\t\t\t\t\t\t\t\t\t<td class=\"tag\">GTM-W65J9VP<\/td>\n\t\t\t\t\t\t\t\t\t<td>Third container.<\/td>\n\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr class=\"r\">\n\t\t\t\t\t\t\t\t\t<td class=\"site\">unriehlperformance.com<\/td>\n\t\t\t\t\t\t\t\t\t<td class=\"tag\">GTM-TZ5BQPPL<\/td>\n\t\t\t\t\t\t\t\t\t<td>Fourth container. The legacy host unriehlsunsation.com still redirects in with a hand-written tracking tag (<span class=\"tag\">URI_ReDirection<\/span>).<\/td>\n\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<tr class=\"r\">\n\t\t\t\t\t\t\t\t\t<td class=\"site\">Six dealer sites<\/td>\n\t\t\t\t\t\t\t\t\t<td class=\"tag\">\u2014<\/td>\n\t\t\t\t\t\t\t\t\t<td>Returned 403 to the audit script (bot protection); not inspected. Reported honestly rather than guessed.<\/td>\n\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tbody>\n\t\t\t\t\t<\/table>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<p class=\"note r\">Caveat, stated plainly: tag containers can load analytics in ways this method can't see \u2014 which is exactly why Phase 1 of the plan is an access-level audit. But four separate containers and an unmeasured deals hub are already a fragmentation signal, and fixing them doesn't require a vendor.<\/p>\n\t\t\t\t\t\t\t\t<p class=\"ev-row r\"><span class=\"ev\">Method &amp; raw results recorded Oct 2, 2026 \u00b7 one GET per homepage, desktop user-agent, source HTML only<\/span><\/p>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bfff127 e-con-full e-flex e-con e-parent\" data-id=\"bfff127\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c837d69 elementor-widget elementor-widget-pw-role\" data-id=\"c837d69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pw-role.default\">\n\t\t\t\t\t\t\t<section class=\"pw surface-white\" id=\"role\">\n\t\t\t<div class=\"wrap\">\n\t\t\t\t<div class=\"r\"><span class=\"kicker\">The role itself<\/span><h2>The role, exactly as you posted it \u2014 and my read of it.<\/h2><\/div>\t\t\t\t<div class=\"role-grid\">\n\t\t\t\t\t<aside class=\"card jobcard r\" aria-label=\"The job posting\">\n\t\t\t\t\t\t<h3>Digital Media Director<\/h3>\n\t\t\t\t\t\t<p class=\"meta\">Jim Riehl&#039;s Friendly Cadillac \u00b7 Honda \u2014 Clinton Twp, MI \u00b7 Full time<\/p>\n\t\t\t\t\t\t<p class=\"pay\">$75,000 \u2013 $100,000 \/ year<\/p>\n\t\t\t\t\t\t<blockquote>\"\u2026buying, implementing and managing Google accounts, social media, SEM, SEO, AI, retargeting ads, streaming television, internet video, Google analytics\" \u2014 serving five dealerships and the marine business, with the goal of replacing outside vendors with internal management and control.<\/blockquote>\n\t\t\t\t\t\t<span class=\"ev\">Evidence: <a href=\"https:\/\/jim-riehl-s-friendly-automotive-group.careerplug.com\/jobs\/3422487\" target=\"_blank\" rel=\"noopener\">CareerPlug posting #3422487<\/a>&nbsp;\u00b7 inspected Oct 1\u20132, 2026 \u00b7 applied Oct 2, 2026 (#160258273)<\/span>\t\t\t\t\t<\/aside>\n\t\t\t\t\t<div class=\"card readcard r\">\n\t\t\t\t\t\t<h3>The job isn&#039;t buying ads. It&#039;s owning the machine that buys them.<\/h3>\n\t\t\t\t\t\t<p>Internalizing vendor work only pays off if three things exist inside the building: <strong>production capacity<\/strong> (creative gets made fast and correctly for every store \u2014 the demonstration above), <strong>measurement you trust<\/strong> (one analytics spine instead of a vendor's PDF \u2014 the findings above), and <strong>account ownership<\/strong> (Google, Meta, streaming \u2014 admin access held by the group, not the agency \u2014 the plan below).<\/p>\n\t\t\t\t\t\t<span class=\"ev\">The system, the audit and the plan were built Oct 1\u20133, 2026, before this application was submitted<\/span>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-522326b e-con-full e-flex e-con e-parent\" data-id=\"522326b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f3764b elementor-widget elementor-widget-pw-plan\" data-id=\"6f3764b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pw-plan.default\">\n\t\t\t\t\t\t\t<section class=\"pw plan\" id=\"plan\">\n\t\t\t<div class=\"bgp\" aria-hidden=\"true\"><\/div>\n\t\t\t<div class=\"wrap plan-grid\">\n\t\t\t\t<div class=\"plan-rail r\">\n\t\t\t\t\t<span class=\"kicker\">The plan<\/span>\n\t\t\t\t\t<p class=\"big\">90 days to <span>own it all.<\/span><\/p>\n\t\t\t\t\t<p class=\"railnote\">Sequenced so measurement lands before money moves. Every phase ends in something a general manager can hold. Adjusts to what the Phase-1 audit actually finds.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"rail-ev\"><span class=\"ev ev-dark\">Plan drafted Oct 2\u20133, 2026 from the public-site audit; internal spend, contracts and tooling are unknown until Phase 1<\/span><\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"phase r\">\n\t\t\t\t\t\t\t<header><span class=\"days\">DAYS 0\u201315<\/span><h3>Audit &amp; take the keys<\/h3><\/header>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Inventory every vendor contract, ad account and tag container; secure group-held admin access to Google Ads, Analytics, Tag Manager, Business Manager and streaming platforms<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Map current spend and lead flow per rooftop and department \u2014 sales, used, service, parts, body shop, rental, marine<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Consolidate the four public tag containers into one governed workspace; put a counter on Riehl Deals<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"deliver\"><b>Deliverable:<\/b> a one-page baseline per store \u2014 what we spend, what we can and cannot measure, and who holds every key.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"phase r\">\n\t\t\t\t\t\t\t<header><span class=\"days\">DAYS 16\u201345<\/span><h3>Measurement before money<\/h3><\/header>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>One Google Analytics structure: per-rooftop properties with a group roll-up; shared event and tracking-tag conventions \u2014 the same contract the Studio enforces at release time<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Call tracking and form\/chat attribution wired to campaigns; lead definitions agreed with the GMs<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>First monthly scorecard: cost per lead by store, department and channel \u2014 replacing vendor PDFs<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"deliver\"><b>Deliverable:<\/b> a scorecard the GMs trust, produced in-house, before any budget is re-aimed.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"phase r\">\n\t\t\t\t\t\t\t<header><span class=\"days\">DAYS 31\u201360<\/span><h3>SEM &amp; retargeting come home<\/h3><\/header>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Rebuild Google Ads in-house: brand defense, new\/used inventory, service and parts campaigns per store; shared negative lists<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Retargeting audiences from the new analytics spine; social campaigns produced through the Studio pipeline \u2014 reviewed, consistent, on time<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>SEO continues throughout: fix what the audit flagged, keep the group's organic base growing<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"deliver\"><b>Deliverable:<\/b> first fully in-house campaign cycle \u2014 brief to release to report \u2014 with a vendor-vs-in-house cost comparison.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"phase r\">\n\t\t\t\t\t\t\t<header><span class=\"days\">DAYS 61\u201390<\/span><h3>Video, streaming &amp; the verdict<\/h3><\/header>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>YouTube and streaming-TV pilots sized per store; creative versioned per rooftop through the Studio<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>AI-assisted production where it compounds: variant copy, creative QA, reporting automation \u2014 always reviewed by a person before release<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Keep\/kill decision on every remaining vendor line item, argued with our own numbers<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"deliver\"><b>Deliverable:<\/b> the internalization verdict \u2014 what stays outside, what's now ours, and the run-rate saved.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-02f6e1d e-con-full e-flex e-con e-parent\" data-id=\"02f6e1d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86f6f1f elementor-widget elementor-widget-pw-about\" data-id=\"86f6f1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pw-about.default\">\n\t\t\t\t\t\t\t<section class=\"pw about surface-paper\" id=\"about\">\n\t\t\t<div class=\"wrap about-grid\">\n\t\t\t\t<div class=\"r\">\n\t\t\t\t\t<span class=\"kicker\">Who&#039;s asking<\/span>\n\t\t\t\t\t<h2>Seven years running digital for Michigan multi-location retail.<\/h2>\n\t\t\t\t\t<p>I was the sole webmaster and digital lead for a 200+ location Michigan retailer <span class=\"ev ev-inline\">Wild Bill's Tobacco \u00b7 Oct 2024 \u2013 Jul 2025<\/span> and before that ran two wholesale brands' storefronts in parallel \u2014 14,000+ SKUs, migrations with redirects intact, seasonal campaign calendars, Google Analytics and Search Console reporting leadership actually read <span class=\"ev ev-inline ev-lower\">Universal Wholesale &amp; United Textile \u00b7 Jun 2019 \u2013 Apr 2024<\/span><\/p>\n<p>I build with AI daily \u2014 this project included \u2014 hold Google Digital Marketing &amp; E-Commerce and Wharton digital-marketing certificates, and I'm bilingual, English and Arabic. What I don't bring: years of media buying at agency scale. What I bring instead: the production system, the measurement discipline and the ownership mindset that make internalized buying work \u2014 and a plan that sequences the learning curve where it can't hurt the stores.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"linklist\">\n\t\t\t\t\t\t\t<li><span>Portfolio<\/span><a href=\"https:\/\/mousabatarseh.com\" target=\"_blank\" rel=\"noopener\">mousabatarseh.com<\/a><\/li><li><span>The Lab \u2014 working tools &amp; case studies<\/span><a href=\"https:\/\/lab.mousabatarseh.com\" target=\"_blank\" rel=\"noopener\">lab.mousabatarseh.com<\/a><\/li><li><span>Independent site reviews<\/span><a href=\"https:\/\/mousabatarseh.com\/reviews\" target=\"_blank\" rel=\"noopener\">mousabatarseh.com\/reviews<\/a><\/li><li><span>LinkedIn<\/span><a href=\"https:\/\/linkedin.com\/in\/mousabatarseh\" target=\"_blank\" rel=\"noopener\">linkedin.com\/in\/mousabatarseh<\/a><\/li>\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t<figure class=\"dealer-photo\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mousabatarseh.com\/jim-riehl-proposal\/wp-content\/plugins\/proposal-widgets\/assets\/img\/lapeer-hd.webp\" alt=\"Jim Riehl&#039;s Friendly dealership in Lapeer, Michigan\" width=\"900\" height=\"800\" loading=\"lazy\">\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption>Your Lapeer store. Photo \u00a9 Jim Riehl's Friendly Automotive Group, from jimriehl.com \u2014 used here solely to present this application to its owner.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t<\/div>\n\t\t\t\t<aside class=\"files r\" id=\"files\">\n\t\t\t\t\t<div class=\"panel\">\n\t\t\t\t\t\t<h3>Files &amp; contact<\/h3>\n\t\t\t\t\t\t<p class=\"files-intro\">The formal paperwork \u2014 the same documents submitted with the application on Oct 2, 2026.<\/p>\n\t\t\t\t\t\t<a class=\"btn\" href=\"https:\/\/mousabatarseh.com\/jim-riehl-proposal\/files\/Mousa-Batarseh-Resume-Friendly.pdf\">R\u00e9sum\u00e9 \u2014 PDF <span>\u2193<\/span><\/a><a class=\"btn ghost-dark\" href=\"https:\/\/mousabatarseh.com\/jim-riehl-proposal\/files\/Mousa-Batarseh-Cover-Letter-Friendly.pdf\">Cover letter \u2014 PDF <span>\u2193<\/span><\/a><a class=\"btn ghost-dark\" href=\"https:\/\/mousabatarseh.com\/jim-riehl-proposal\/explainer\/\">Explainer video \u00b7 5:41 <span>\u25b6<\/span><\/a><a class=\"btn ghost-dark\" href=\"https:\/\/mousabatarseh.com\/jim-riehl-proposal\/studio\/\" target=\"_blank\" rel=\"noopener\">Live Studio demo <span>\u2197<\/span><\/a><a class=\"btn ghost-dark\" href=\"https:\/\/mousabatarseh.com\/jim-riehl-proposal\/assets\/ASSETS.md\">Asset &amp; usage notes <span>\u2197<\/span><\/a>\t\t\t\t\t\t<p class=\"contact\">\n\t\t\t\t\t\t\t<b>Mousa Batarseh<\/b><br>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"mailto:hireme@mousabatarseh.com\">hireme@mousabatarseh.com<\/a><br>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"tel:+12488101816\">(248) 810-1816<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t \u00b7 Warren, MI\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/aside>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fbf73da e-con-full e-flex e-con e-parent\" data-id=\"fbf73da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc5703c elementor-widget elementor-widget-pw-footer\" data-id=\"dc5703c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pw-footer.default\">\n\t\t\t\t\t\t\t<footer class=\"pw\">\n\t\t\t<div class=\"wrap\">\n\t\t\t\t<div>\n\t\t\t\t\t<p class=\"mark\">Mousa <span>Batarseh<\/span><\/p>\n\t\t\t\t\t<p class=\"legal\">\u00a9 2026 Mousa Batarseh. All rights reserved. Independent demonstration prepared for a job application. Not affiliated with, commissioned by, or endorsed by Jim Riehl's Friendly Automotive Group. All campaign data, stores, inventory and leads are synthetic. Road and dealership photography \u00a9 Jim Riehl's Friendly Automotive Group, from jimriehl.com, used solely within this private, unlisted application page to present the brand faithfully to its owner; removal on request. Vehicle photography is licensed illustrative stock, documented in the asset notes \u2014 never listed inventory.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<div>\n\t\t\t\t\t<p><b class=\"colophon\">COLOPHON<\/b><br>Direction: \"Twenty minutes to launch.\" Designed to sit next to jimriehl.com \u2014 Roboto, black and Friendly red, your button and badge language. Single HTML file, no framework; the demonstration imports the Studio's own validation engine as a 25 KB module. Every claim carries its inspection date.<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/footer>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":0,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-8","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/mousabatarseh.com\/jim-riehl-proposal\/wp-json\/wp\/v2\/pages\/8","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mousabatarseh.com\/jim-riehl-proposal\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mousabatarseh.com\/jim-riehl-proposal\/wp-json\/wp\/v2\/types\/page"}],"replies":[{"embeddable":true,"href":"https:\/\/mousabatarseh.com\/jim-riehl-proposal\/wp-json\/wp\/v2\/comments?post=8"}],"version-history":[{"count":0,"href":"https:\/\/mousabatarseh.com\/jim-riehl-proposal\/wp-json\/wp\/v2\/pages\/8\/revisions"}],"wp:attachment":[{"href":"https:\/\/mousabatarseh.com\/jim-riehl-proposal\/wp-json\/wp\/v2\/media?parent=8"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}