MOUSA BATARSEH

E-Commerce & Website Management Specialist

I help businesses organize product data, manage e-commerce websites, improve search visibility, create website content, and streamline digital workflows. My experience combines technical skills, organization, and problem-solving to support day-to-day business operations.

E-Commerce Operations
Shopify • WooCommerce
Product Data Management
Excel • CSV • Data Mapping
Website Management
WordPress • Elementor
SEO & Website Content
Photoshop & Digital Assets
Business Process Support
Organization • Workflow • Documentation

My Workflow

Product data management workflow

End-to-end product data workflows
CSV import/export and template creation
Data mapping, validation & error checking
Bulk product imports to Shopify & WooCommerce
Inventory, pricing & image URL management

Excel Expertise

Advanced formulas and lookups
CSV import/export & data transformation
Pivot tables & performance analytics
Data validation & conditional formatting
Pricing calculations & volume pricing models

Photoshop Expertise

Website banners & hero section graphics
Product image editing & enhancement
Social media graphics & promotional assets
Email marketing banners & templates
Brand-consistent visual content

Seleceted Work

Woocommerce
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Universal Wholesale

A WordPress wholesale website designed to help customers browse thousands of products across multiple categories. My work included website updates, product organization, content management, promotional graphics, and maintaining a user-friendly shopping experience for wholesale customers.

More Info

Firefly Burgers MI

A modern restaurant website focused on showcasing the menu, brand, and customer experience. The project emphasizes clean layouts, bold visuals, and mobile-friendly design to help visitors quickly explore the restaurant and its offerings.

The Great Lakes Cigar Festival

An event website built to promote one of Michigan’s largest cigar festivals. I managed website content, created promotional pages, updated event information, and integrated interactive features to provide visitors with an engaging online experience before and during the event.

United Textile Wholesale

A custom Shopify wholesale store built for business customers. I customized the theme, managed thousands of products, implemented wholesale pricing features, improved SEO, and continuously optimized the website to support daily operations and business growth.

Wild Bill's Vape Flavors Menu

A custom digital product catalog designed to help customers browse available vape flavors and products. The menu organizes a large product selection into a clean, easy-to-navigate interface while maintaining consistent branding.

Skills & Expertise

Excel Expertise

Create Import Templates
Product Data Mapping
CSV Import & Export
Data Cleaning & Formatting
VLOOKUP / XLOOKUP
INDEX / MATCH
Pivot Tables
Conditional Formatting
Data Validation
Volume Pricing
Reports & Dashboards
Workflow Automation

Product Data Management

Product Imports
CSV File Preparation
Attribute Mapping
Product Variations
Categories & Collections
Image URL Mapping
SKU Management
Inventory Sync
Customer Groups
Wholesale Pricing
Volume Pricing
Quality Assurance

E-Commerce Management

Shopify Administration
WooCommerce Management
WordPress Management
Product Catalogs
Inventory Management
Collections
Coupons & Promotions
Shipping Rules
Customer Accounts
B2B Configuration
Store Maintenance
Website Updates

SEO Expertise

Keyword Research
Technical SEO
On-Page SEO
Metadata Optimization
Internal Linking
Image Optimization
Schema Markup
Google Search Console
Google Analytics
SEO Audits
Content Optimization
Performance Monitoring

Business Operations

Workflow Optimization
Executive Support
Project Coordination
Business Documentation
Task Prioritization
Cross-Team Collaboration
Meeting Coordination
Business Reporting
Process Documentation
Problem Solving
Attention to Detail
Continuous Improvement

Tools & Platforms

Analytics & SEO

Google Analytics 4
Google Search Console
Google Business Profile
Moz SEO
Yoast SEO
SEMrush

Email Marketing

Mailchimp
Constant Contact
Email List Management
Newsletter Design
Email Automation

Productivity

Microsoft Word
Microsoft Excel
Microsoft PowerPoint
Google Workspace
Jotform

Content & Writing Tools

Grammarly
ChatGPT
Microsoft Copilot
Google Gemini
Claude AI

Development & Website

WordPress
Elementor
WooCommerce
Shopify
HTML / CSS
Adobe Dreamweaver
Adobe Photoshop

Courses & Certifications

Advanced Digital Marketing & Growth Strategies

SEO, customer acquisition, digital marketing strategy, and business growth.

Foundations of Digital Marketing

Core principles of online marketing, search, analytics, and digital campaigns.

Think Outside the Inbox

Email strategy, audience engagement, campaign planning, and performance measurement.

ATTRACT AND ENGAGE

Attract and engage customers using digital marketing, ads and search engine optimization.

Shopify Complete Training

Store setup, product management, collections, pricing, inventory, and wholesale operations.

WordPress Complete Training

Website creation, themes, plugins, page builders, and content management.

Web Development Fundamentals

HTML, CSS, responsive layouts, and front-end web development fundamentals.

About me

I’m an E-Commerce Operations & Digital Solutions Specialist with 5+ years of experience helping businesses manage e-commerce platforms, product data, inventory, pricing, websites, and digital content. I combine technical skills, creativity, and business understanding to deliver solutions that drive real growth.

Why Hire Me?

Experienced with both WordPress and Shopify
Comfortable managing websites from start to finish
Strong background in e-commerce and content management
Able to work independently and solve technical problems
Detail-oriented with a focus on usability and organization

Let's Connect

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