August 12, 2026/
The Great Lakes Cigar Festival site had to hold tickets, vendors, schedules, and sponsors without turning into a PDF. I built it in WordPress, then watched GA4 through July 2026...
THE BLOG
Notes From the Work
I manage e-commerce stores and websites for a living — product data, WooCommerce and Shopify, WordPress, SEO, and the everyday upkeep nobody sees. This is where I write down what I learn while doing it. Plain language, real examples, no fluff.
- All Post
- Bible Study
- Catalog Data
- Content Writing
- Culture
- E-Commerce Operations
- Missions
- Photoshop
- Prayers
- Process & Operations
- Product Data
- Product Management
- SEO
- Shopify
- Web Operations
- WooCommerce
- WordPress
- WordPress & Web
- Worship
July 22, 2026/
Restaurants, wholesalers, retail shops — a few years of managing sites for local businesses around Metro Detroit taught me things no tutorial covers.
July 11, 2026/
A plugin update took a store down on a Friday afternoon. Twenty minutes later it was back, because of a habit that costs almost nothing.
June 12, 2026/
Nobody sits at a desktop to find a burger special. I built Firefly Burgers MI as a mobile-first WordPress site: menu, hours, location, and branding that still holds up when...
May 23, 2026/
No lightbox, no photographer, no budget. Most of the product photos I've published started as phone pictures. Here's the process that makes them usable.
April 25, 2026/
The quietest way a website fails: the form works, the visitor hits send, and the message never arrives. Here's how I make form email reliable.
April 13, 2026/
You don't need a new site. Most slow WordPress sites have the same four or five problems, and none of them require starting over.
March 4, 2026/
The website says in stock, the shelf says otherwise. Inventory sync is a boring problem that ruins customer trust fast. Here's how I handle it.
February 24, 2026/
Retailers do not browse a wholesale site the way consumers browse a gift shop. I build Shopify and WooCommerce collections around restocking: season, use, pack, and the aisle in their...
February 7, 2026/
Every broken site I've rescued had the same thing in common: too many plugins, installed too casually. These are the rules I follow now.
January 5, 2026/
The migration is done, the new site is live, and traffic drops anyway. Nine times out of ten, the old URLs are hitting a wall. Here's the cleanup.
December 9, 2025/
A retail Shopify theme will not explain case packs or wholesale pricing. I built United Textile as a B2B storefront — hidden prices, registration, collections, and product content written for...
November 25, 2025/
A part number, a size, and maybe a blurry photo. That's what you get. Here's how I turn that into product pages that actually read like something.
November 5, 2025/
Search Console has a dozen screens, and most people open none of them. These are the three I check on real client sites, and what I do with each.
October 13, 2025/
People hear 'webmaster' and picture someone building websites all day. Most of the real work is smaller, quieter, and honestly more important.
September 16, 2025/
Price updates sound simple until you're doing four hundred of them at once. This is the process I use so nothing goes live wrong.
August 25, 2025/
A WooCommerce CSV import will publish whatever you give it, including the mistakes. This is the pre-import and post-import checklist I actually use on catalog migrations, from column mapping to...
August 10, 2025/
When a store owner hands me the keys, I don't start fixing anything. I spend the first hour and a half just looking. Here's exactly what I check and why.
August 5, 2025/
If a buyer cannot tell which size, pack, or color they are ordering, they stop. I have watched that happen on wholesale catalogs more than once. Here is how I...
July 25, 2025/
Most catalog problems I get called about did not start in Shopify or WooCommerce. They started in a spreadsheet nobody wanted to sit with. Here is how I actually work...